Josh Raab
Senior social strategist specializing in modern marketing, visual storytelling, and team leadership at the intersection of tech and content creation.
AREAS OF EXPERTISE
Social Strategy
Developing future-proof social content strategies and building teams to execute them.
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Innovative Storytelling
Leading social executions that leverage emerging technology to break through the noise.
Sponsored Partnerships
Building sponsored and branded partnerships to leverage audiences to create revenue.
WHERE I'VE
WORKED
PROJECTS
BIO
Josh Raab specializes in social strategy, modern marketing, visual storytelling and leadership at the intersection of tech and content creation.
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Currently at Google he is the head of social for Chrome, Android and Play. Before that, he built the largest social brand in the world at National Geographic where he was a Director of Social and managed teams that oversaw accounts with 325M followers, including @NatGeo, the largest brand account on Instagram. He pitched and launched Nat Geo on TikTok, and oversaw hundreds of sponsored campaigns.
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Prior to that, he was Senior Multimedia Editor at TIME, where used drones, VR, and AR to push the limits of traditional storytelling. He also built the paid social team and outbound sales strategy at entertainment brand FuckJerry, launching social activations for accounts like DudeWithSign and BeigeCardigan.
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When not working, he can be found building various creative projects or riding his bike, hopefully somewhere spectacular.​
IN THE PRESS
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Let’s Talk About Using Social Media to Educate
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‘Keep an open mind and take some risks’: How National Geographic is adapting its Instagram feed
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Prince Harry's Instagram takeover barks up the right tree