Josh Raab
Senior social strategist specializing in visual storytelling, modern marketing, and team leadership at the intersection of emerging tech and content creation.
AREAS OF EXPERTISE
Social Strategy
Developing future-proof social content strategies and building teams to execute them.
Innovative Storytelling
Leading social executions that leverage emerging technology to break through the noise.
Sponsored Partnerships
Building sponsored and branded partnerships to leverage audiences to create revenue.
WHERE I'VE
WORKED
BIO
Josh Raab is a social strategist with over a decade of experience in social strategy, creator marketing, visual storytelling and leadership at the intersection of emerging tech and content creation.
He built the largest social brand in the world at National Geographic where he was Director of Social, managing teams that oversaw 40 accounts with 325M followers, including @NatGeo, the largest brand account on Instagram. He pitched and launched Nat Geo on TikTok, and oversaw hundreds of sponsored campaigns.
Before that, he pushed the limits of traditional storytelling at TIME as Senior Multimedia Editor. Using drones, VR, AR, and even embedding photographers in video games. Most recently he built the paid social team at meme-led entertainment brand FuckJerry. Building the outbound sales strategy and social activations for accounts like DudeWithSign and BeigeCardigan.
When not working he can be found creating audio-reactive visual art or riding his bike - hopefully somewhere spectacular.
tldr; he brings stories that matter, to as many people as possible, often in brand new ways.
IN THE PRESS
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Let’s Talk About Using Social Media to Educate
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‘Keep an open mind and take some risks’: How National Geographic is adapting its Instagram feed
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Prince Harry's Instagram takeover barks up the right tree
CONTACT
